5 Things You Need to Do to Become a SEO Consultant
Thinking of getting into a lucrative career as a Search Engine Optimization (SEO) Consultant? This will show how you can start a career that can earn you a decent pay.
What you need to do to become an SEO Consultant?
In today’s world of digital marketing, search engines are kings. Internet marketing can help companies in their sales effort but search engines can truly boost this to a higher level. It definitely helps your revenue if your website lands on the first page of a search engine like Google or Bing.
This is why we now have a profession called Search Engine Optimization (SEO) Specialist or Consultant. Because of the tough competition to get into the top spot of search engines, SEO consultancy has become a very lucrative type of online work. It also takes a lot of knowledge and hard work. Here are some tips on how to get started.
1. Become an SEO Expert
Like any profession, you need to know your stuff and know it well. Knowing what SEO is all about and how to effectively achieve client’s goals through SEO is crucial. The good thing about it is that you can become an authority in SEO through the internet. Start by finding out what is the job description. From there you can search more on each task or function. Aside from searching online, be part of the information loop by subscribing to SEO blogs, Facebook pages, and attending SEO conferences. There are even YouTube Videos on SEO how-tos, like this one from SEO guru, Neil Patel.
2. Get Training
As an SEO Consultant, you will need to have a good working knowledge of several internet tools you need for work. This includes basic HTML and CMS platforms such as WordPress or Joomla. Other tools you will encounter as you do your research. You can actually learn these on your own also on the internet.
3. Learn About Crunching Numbers
To be an effective SEO consultant, you need to know how to interpret and analyze marketing statistical data. SEO is all about metrics. This needs to be an important part of your research. If you do your homework, SEO metrics will show you what needs to be done and it will also help you to show your clients how much you have accomplished later on.
4. Work Pro Bono
Especially if you are starting out with no background experience, working for free is a good way to test your knowledge and also to show prospective clients what you can do. Look for websites that you think do not have the marketing budget that will benefit from your service. Offer your services in exchange for being allowed to include them in your list of clients.
5. Get Certified
Although not necessary, it does help if you gain more credibility by becoming a Certified SEO Consultant. Getting certified is something you can decide on later in your career after you have gained more knowledge and had some experience as an SEO Consultant.
The median salary of an SEO consultant according to PayScale is more than $61,000 USD depending on your experience. In the long run, as you start accepting clients abroad, it’s beneficial to have an international online account so you can accept multiple currency payments from your clients.